City slickers flock to buy canned mud 

City slickers flock to buy canned mud

London - British city drivers cursed for using big 4X4 vehicles on shopping trips or the school run are flocking to buy spray-on mud to cover their cars in a well-worn look, the BBC reported on Monday.

London is, unsurprisingly, the main market for Sprayonmud, though the firm behind the idea reports worldwide interest in its product, the BBC said.

The company from Shropshire, a county north-west of London, is selling diluted local mud in plastic spray-on bottles.

A quick squirt and a gleaming "Chelsea tractor" - so named after London's fashionable district of Chelsea - can be transformed into a round-the-world voyager.

"Keep it in your garage, in the boot, or anywhere you like. Just be careful the neighbours don't catch you using it! And remember, you've been visiting friends in the country!" the firm recommends on its website.

Drivers of large 4X4 vehicles have been coming under increasing attack in cities such as London.

Environmentalists have slated them as gas-guzzling polluters, while safety groups have said they are a hazard to other motorists, cyclists and pedestrians.